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If you spend much time on the road in our area, you have probably seen the undeniably prominent logo for Made In the Shade® Blinds & More! with its catchy purple colors on three very modern work vehicles, including Matt’s Nissan NV3500 van and yes, they are always that clean! Matt and Kelli Houston love their business because of the people they serve and the ongoing professional relationships established. They serve homeowners who want more but don’t usually know the myriad of choices available when it comes to window coverings. It is not uncommon for homeowners to continually work with Matt and Kelli on multiple occasions during home upgrades and purchases.


Their love for serving others started in the restaurant business many years ago. Matt Houston grew up in Seguin with 6 siblings. He learned about real “work” early in life. After graduating from high school he joined the US Navy and served for just over 2 years. When he came home he worked in the restaurant business for 13 years. While working as a manager for a local Texas franchise, he met Kelli. Kelli had relocated from College Station with the same franchise. They wanted to start a family, but knew how difficult it could be with the grueling hours demanded by the restaurant business.

Then, one night while watching an episode of the popular show, Undercover Boss, Budget Blinds was featured. They filled out an online request for more information and had many calls and more franchise offers than they care to remember. Made in the Shade® was different. Not only was it a high-quality opportunity, but the people were more inviting to Matt and Kelli. Kelli, who also has a background in design, was happy to see the quality lines and appreciated that this group was never pushy. They were always ready to answer questions and their relationship with founder Cathy Morse made growing their business the natural choice and an answer to their prayers. There was a mutual respect for the couple and owners that has grown to an amazing trust and led to a bright future.

They purchased the business in June 2012 and opened in August of 2012. They have been blessed by the continued growth of this business and the franchise in general, which has developed into a family-owned and operated company. Both continue to study trends, colors, and the craft regularly. In addition to their own franchise, Matt is the national co-trainer for new franchise owners. He is a natural leader with a heart for service. Neither of them have forgotten where they came from with respect to serving others and working hard. This business has truly given them the opportunity to serve in their community.

Matt, Kelli and their team hope you will give them the opportunity to serve you with your window covering needs in the future and thank those who have trusted them in the past. Don’t forget to look for the van. You can’t miss the Made In the Shade® Blinds & More! logo featured prominently on Matt’s vehicle wrap. When you see it, just think of “Shade-Zilla” as the boys fondly refer to the company van. See you on the road!

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